Simone Sargeant is the Digital Commerce Director at Diageo GB. Since joining Diageo in March 2022, Simone has been influential in driving digital transformation across the business, whilst also cementing herself as a true champion of Diageo’s Inclusion & Diversity ambitions. Simone’s commitment to driving diversity across the industry is epitomized by her work as the founder of the Black FMCG Collective, a cross-industry initiative that is the primary support network for Black professionals within the FMCG sector. Simone previously worked for McCormick, as Commercial Director for Europe, Middle East and Africa. Previous to that, Simone held roles at Kraft Heinz and Danone within the Grocery channel, where she successfully led several growth initiatives and partnerships which in turn delivered outstanding financial results.