Omnichannel 2024 Agenda

Theme 1 – Bricks & Mortar

We work hard to deliver an agenda that engages, inspires and informs.

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Arrival/Registration
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Welcome Address
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Session One: The high street then and now

We explore the changing high street over a period of several decades, utilising value and volume stats as well as bringing in examples of brands from both sectors which have thrived and died.

The session explores how the retail and foodservice mix has changed across the UK in the past 10 years, what spaces consumers are engaging with and which brands and formats have succeeded post-Covid.

Our expert also homes in on specific retail destinations, exploring the facts and fiction behind their rise and demise, looking at brands such as John Lewis along the way.

Speaker
Partner
CACI
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Session Two, Part 1: The evolving high street – Building New Retail Spaces

Traditional brick-and-mortar hospitality and retail is an evolving beast that must flex to rapidly changing consumer demands. This is leading to an increasing range of new, exciting and positively provocative spaces for brands and consumers to interact in, such as Elephant Park in South London, Smithfield in Birmingham and Thamesmead Waterfront to name a few.

LendLease head of place assets Guy Thomas talks through a mixture of live and complete projects, discussing lessons learned as well as future thinking to showcase the current and likely future evolution of UK retail and leisure spaces.

Speaker
Head of Place Assets
Lendlease
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Session Two, Part 2: The evolving high street – From high street to multichannel machine

How do household FMCG brands make it as big high street restaurant names and how do major casual dining chains launch vast, successful ranges across the UK’s biggest supermarkets?

But, importantly, what’s next in this dynamic space where restaurants enter consumers’ homes and workspaces in formats like food-to-go, ready-to-bake and snacking? In this session, a true omnichannel food and beverage brand unravels the secrets to dynamic trading and brand extensions.

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Session Three: Omnichannel on the shelf

How can brands find news customers and increase sales, where’s the growth opportunity in building brand ‘restaurant’ on the supermarket shelves and what’s next in this space?

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Break

Theme 2 – Digital Landscape

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Session Four: Brand gamification – how to increase presence and purchase in games (PANEL)

How are brands using digital spaces like gaming to build profiles and profits, and is there a future? Our panel of expert speakers line up to take us through the latest trends, faux pas and where the focus areas are.

Speakers
VP, Creative & Innovation
Poppins Agency
Managing Director
TrunkBBI
VP Sales, EMEA
Anzu.io
Head Of Creative Technology
TrunkBBI
Creative Director and Co-Founder
syn.
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Session Five: Online trading and evolution – what is eCommerce now?

Traditional online trading is old hat now, right? Well, maybe not. In this session, our expert speaker outlines the recent evolution and opportunity within traditional online trading and outlines where the market is moving.

Speaker
Digital Commerce Director
Diageo GB
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Session Six: AI – a friend or foe? (PANEL)

A series of experts utilise their experience and knowledge to put into perspective the current and future role of AI within hospitality and retail. Is the tool leisure’s saviour or killer, and how should businesses be ramping up its use now?

Speakers
CEO
Cambri
CEO and Founder
Nory
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Lunch Break

Theme 3 - Driving Cross-Channel Brand Loyalty

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Session Seven: In or out – where next for delivery?

Delivery managed to steal the show in recent years and continues to perform well, but as the cost of living bit and consumers tightened their purses, how can the format deliver increasing sales for retail and hospitality business and what’s next for sector leaders like Just Eat? In this fireside chat, Just Eat director of strategic accounts Amy Heather unveils business plans, strategies and what she predicts for the future of the delivery.

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Session Eight: Pizza Express - Pushing loyalty across all touch points

Since launching in 2021, the PizzaExpress Club app now has two million users, offering customers a range of perks and rewards. A key strand of the brand’s digital transformation strategy, digital and loyalty director Arslan Sharif will share the mechanics of the scheme, and how it drives loyalty across dine-in, delivery and retail channels.

Speaker
Chief Digital & Technology Officer
PizzaExpress
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Session Nine: The TikTok shop – the social marketplace

How can FMCG and foodservice businesses develop a commercial and meaningful social media proposition across social that can drive positive brand sentiment and sales? Our TikTok expert is set to deliver the latest insight about the existing and future tactics brands can employ.

Speaker
Brand Partner
TikTok
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Break

Theme 4 - In Practice

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Session Ten: Keynote speaker - Richard Hodgson

From his unique position spanning both grocery and hospitality, Snowfox Group CEO Richard Hodgson will delve into the omnichannel market’s rich development through his lens as former Yo Sushi boss, as well as his roots as Morrisons and Waitrose former commercial director. Richard will provide a detailed review of his story, the sale of Yo – including how the business evolved within the omnichannel market – as well as his views on omnichannel and evolution.

Speaker
CEO
Snowfox Group
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Closing Remarks
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Drinks Reception

Previous attendees include